Full course description
Trade Marks: Protecting Your Brand
What is a trade mark and why should you want one? The answer is simple. A registered trade mark is the legal means to protect your business’s most valuable asset: its brand and the brand of its goods and services. Through this course you will learn what you need to know and do to make sure your brand is safe.
About this course
Every business, big or small, has one asset type in common: its name and the names of goods and services it provides. They form the basis of your reputation. But bringing a name to market requires significant investment, which means you need to protect it.
This is where registered trade marks come into the equation. Trade marks – or brands – are the public face of any business. They are what consumers look for when they need a particular product or service.
This course will teach you what a trade mark is, tell you why they are valuable to your business, and guide you through the steps you need to take in order to choose, register, maintain and protect your brand.
You will be taken through these steps by specialist IP and Trade mark academics and legal professionals from UTS and intellectual property attorneys Adams Pluck.
By its conclusion you will understand why registered trade marks are the most efficient means to protect your brand. You will see how they can stop other people from choosing similar names for their business, goods or services, and gaining the economic benefit of your hard work.
- What is a brand? Choosing a brand or trade mark
- Developing your brand and protecting business reputation in your brands
- Registration: deciding whether to register your brand as a trade mark and how to do it
- Protecting your trade mark
- Maintaining and using registered trade marks
Why you should do this course
- Find out why trade marks are the best way to protect your investment in a business, product or service
- Learn a step-by- step approach to registering and protecting a trade mark
- Gain the insight of specialist trade mark academics and attorneys
- Discover why some trade marks can be valued in the billions
- Set yourself on a path to a Master of Intellectual Property